HALO! (That’s “hello” in Indonesian). I was born in Indonesia and now proudly call Vancouver, BC my home.

I’m a designer with 6+ years of experience specializing in brand, web, and digital marketing. My background in hospitality might seem unconventional, but it actually served as my foundation for user empathy. It taught me how to truly listen and anticipate needs, a skill I now apply to ensure my designs are actively resolving user pain points. For me, design is about making sure the end-user feels understood through a seamless experience.

I advocate for a “concept-to-production” workflow, meaning I enjoy the challenge of translating high-level marketing goals into cohesive visual identities or high-converting landing pages. My recent focus on UX Design has further bridged the gap between creative craft and functional, user-centric digital products. 👩‍💻

I’m also a bit of a nerd when it comes to visual consistency. I have a strong eye for detail, and I find a lot of satisfaction in ensuring a project remains cohesive from start to finish. I take pride in keeping my process organized, particularly when it comes to maintaining clean, accessible design files for the whole team.

DESIGN
Brand Identity
Cross Platform Strategy
Prototyping
User Research
Usability Testing
Design Systems
Accessibility (WCAG)

TECHNICAL
Figma
Photoshop
Illustrator
InDesign
HTML/CSS
WordPress
Webflow
Shopify