Laurenthia

CLAYRA POTTERY STUDIO

Clayra Pottery Studio began as a space for people to slow down, create with their hands, and connect through the art of pottery. It’s a community-driven studio offering hands-on workshops and a curated selection of handcrafted ceramics available both in-store and online.

When I designed Clayra’s brand identity, my goal was to translate that sense of calm creativity into a cohesive visual language which is something modern, approachable, and refined. The main challenge was finding the right balance between the warmth of a creative studio and the professionalism of a growing retail brand.

I started by exploring Clayra’s core values: creativity, mindfulness, and community. From there, I built a visual system that felt both warm and polished. The logo takes inspiration from the organic forms of hand-thrown pottery, while the color palette embraces soft, earthy tones that evoke calm and authenticity. Clean typography and subtle shapes tie it all together, creating a brand that feels inviting yet sophisticated – a true reflection of Clayra’s spirit of creativity, craftsmanship, and connection.

PROJECT

Passion project – branding, print, web

DELIVERABLES