Laurenthia

QPID

Qpid is a premium handmade soy candle brand crafted with all-natural ingredients and hand-poured in Vancouver, Canada. The brand was built around the idea of self-care and confidence, offering scents that not only elevate a space but also uplift the mood.

When I designed Qpid’s brand identity, the direction was to capture that sense of warmth and confidence in a visual system that feels both luxurious and inviting. The challenge was finding the right balance between boldness and softness and creating a brand that communicates craftsmanship and quality without losing its sense of intimacy.

The final identity combines deep, elegant tones, refined typography, and clean, minimal layouts to convey sophistication and care. The result is a brand that feels premium and modern while staying true to Qpid’s core values of comfort, confidence, and self-expression.

PROJECT

Hiring assignment – branding

DELIVERABLES